Combining dynamic rainbows swirls, repetitions of glossy lips and painstakingly observed come-hither eyes, then layering over tags, graffiti and found objects, as well as his own cartoon characters - this makes his work instantly recognisable in all its hypnotic variety.
His commercial work has been used on T-shirt prints, album covers, television adverts, animation and mobile phone picture downloads, as well limited-edition Coke bottles, magazines covers and portraits of Beyoncé, Missy Elliot and P Diddy.